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Otherwise known as G..

A curious creative, inspired by the world around her, and driven by market insight, to shape ideas that are relevant and refined.

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Experientially experienced, both on the ground and in the decks, with a local instinct and international standard.

Confident, considered & concise. Always.

 

Someone who just… gets it.

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Creative Strategist & Storyteller

ideas with intent  |  concepts with clarity  words that work

GISELLE

ONANIAN

Creative strategies crafted into compelling stories.

Brand narratives backed by culture, connection, & community.

 Creative Strategy

Experiential concepts & creative strategy led by insight, culture & originality. 

 

From RFP to pitch.

Spark to story.

Copy & Editing

Articles, stories, scripts, & speeches. Shaped from scratch & effectively edited.

Whatever brand.

Whichever voice.

Deck Design

Persuasive pitches & powerful PPTs, strategy set in slides, & fast-fix formatting.

 

First draft to final deck.

Strategy to standout.

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In a nutshell

18+ years of creativity​​

Experiential, storytelling,

& copyediting.

33+ years in the UAE​​

GBR-ARM-LBN.

UK-born. UAE-raised.

Automotive at heart

with multi-sector

experience

Your secrets are safe

NDAs are my

love language

Golden Visa Holder

​with a DED Trade License.

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For those who value clarity, craft & considered thinking without chaos.

agencies / in-house

direct / indirect

concept to ‘pitch’ / or to ‘live’

UAE / UK

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Al Maha Desert Resort & Spa | Alo | Audi | Aston Martin Lagonda | Bentley Motors |

BMW Group | Emirates Airlines | Etihad Airways | Ferrari | Genesis | General Motors | Honda | INEOS Automotive | JLR | Lucid | Lamborghini | Marjan Island | McLaren Automotive | MINI | Miral | NIO | Nissan ME | Pernod Ricard Gulf | Porsche ME | Rolls-Royce |

Signature Events by JW Mariott Marquis Dubai | Skǒda | Visa | VWGME

Freelance, contract,

hybrid, or remote.

Whatever you need,  for whenever you need...

...someone to come in, breathe your brand, pick up the briefs, slot right in and deliver.

Without missing a beat.

...someone agile, adaptable, and ready to rock and keep the work moving.

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And take the pressure off.

...someone who has lived it. Agency & independent, deadlines, demands & the daily grind.

And thrives in it.

Let's talk!

Giselle Onanian

Strategist & Storyteller

  • Instagram
  • LinkedIn

Creativity, curiosity & connection.​

© 2026 | Giselle Onanian

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