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Otherwise known as G..​​​

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A curious creative, inspired by the world around her, and driven by market insight, to shape ideas that are relevant and refined.

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Experientially experienced, both on the ground and in the decks, with a local instinct and international standard.

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Confident, considered & concise. Always.

 

Someone who just… gets it.

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Creative Strategist & Storyteller

ideas with intent  |  concepts with clarity  |  words that work

GISELLE

ONANIAN

Creative strategies crafted into compelling stories.

Brand narratives backed by culture, connection, & community.

 Creative Strategy

Experiential concepts & creative strategy led by insight, culture & originality. 

 

From RFP to pitch.

Spark to story.

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Copy & Editing

Articles, stories, scripts, & speeches. Shaped from scratch & effectively edited.

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Whatever brand.

Whichever voice.

Deck Design

Persuasive pitches & powerful PPTs, strategy set in slides, & fast-fix formatting.

 

First draft to final deck.

Strategy to standout.

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In a nutshell

18+ years of creativity​​

Experiential, storytelling,

& copyediting.

33+ years in the UAE​​

GBR-ARM-LBN.

UK-born. UAE-raised.

Automotive at heart

with multi-sector

experience

Your secrets are safe

NDAs are my

love language

Golden Visa Holder

​with a DED Trade License.

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For those who value clarity, craft & considered thinking without chaos.

agencies / in-house

direct / indirect

concept to ‘pitch’ / or to ‘live’

UAE / UK

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Al Maha Desert Resort & Spa | Alo | Audi | Aston Martin Lagonda | Bentley Motors |

BMW Group | Emirates Airlines | Etihad Airways | Ferrari | Genesis | General Motors | Honda | INEOS Automotive | JLR | Lucid | Lamborghini | Marjan Island | McLaren Automotive | MINI | Miral | NIO | Nissan ME | Pernod Ricard Gulf | Porsche ME | Rolls-Royce |

Signature Events by JW Mariott Marquis Dubai | Skǒda | Visa | VWGME

Freelance, contract,

hybrid, or remote.

Whatever you need,  for whenever you need...

...someone to come in, breathe your brand, pick up the briefs, slot right in and deliver.

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Without missing a beat.

...someone agile, adaptable, and ready to rock and keep the work moving.

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And take the pressure off.

...someone who has lived it. Agency & independent, deadlines, demands & the daily grind.

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And thrives in it.

Let's talk!

Giselle Onanian

Strategist & Storyteller

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Creativity, curiosity & connection.​

© 2026 | Giselle Onanian

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